Experience
Generally allergic to LinkedIn, “networking,” and resume-perfecting. Casual is my jam, collected is my MO.
I’m a loose-fitting pants or dress, sneakers, no bullshit, get things done kind of girl. I honor my time, energy, & wellbeing and seek to pursue projects, opportunities, & collaborations with people who do the same.
Think we’d be a good match?
Freelance
Web Design & Digital Marketing, 2021-current
-
I help people grow value-driven businesses and launch what they love through web design that represents the quality and creativity of the work they do.
Currently offering:
Custom Squarespace Websites
VIP Squarespace Design Days -
I offer the following services in varying capacities:
Overall strategy
Email marketing
Website management
Social media management
Vissla
Media Marketing Manager, 2018-2021
-
Strategized and built seasonal digital marketing plans that spanned across web, email, media and social
-
Built weekly social media rollout
Wrote creative captions that captured the voice and spirit of the brand
Created new and refreshing social media content that stood out from peers
Determined key brand partnerships for giveaways
Measured/reported on the success of campaigns
-
Managed US email database
Created structure and wrote creative copy for weekly newsletters
-
Managed media budget, fostered relationships with key media partners, & built media plans for key marketing stories
-
Managed the upkeep of all website imagery for US & Australia
-
Managed video budget, strategy, production and music licensing
-
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability program
-
Event preparation + digital/media rollout of events & activations
-
Communicated with reps/internationals and managed all image assets/incoming needs for regional and global content
Sisstr
Media Marketing Manager, 2020-2021
-
Developed an all-encompassing digital marketing strategy for brand editorial, web, film, media, email, and social
Strategized and built seasonal marketing calendars that spanned across all of the above channels
-
Nurtured relationships with Sisstr’s team of athletes/ creators
Organized opportunities for the team to gather and connect with one another
-
Built weekly social media rollout
Wrote creative captions that captured the voice and spirit of the brand
Created new and refreshing social media content that stood out from peers
Determined key brand partnerships for giveaways
Measured/reported on the success of campaigns
-
Managed US email database
Crafted the structure and copy for weekly newsletters
-
Managed all web content for US & Australia
-
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability initiatives
-
Communicated and collaborated with reps/internationals regarding regional & global initiatives
Managed all image assets/incoming needs for regional and global content
Mollusk Surf Shop
Marketing + Operations, 2016-2018
-
Developed and maintained support processes and policies, including, but not limited to: supplies, general operating procedures, POS and technology, training manuals, and reporting
-
Identified new, brand-forward, volume-driving third-party styles to include within the product assortment of all shop locations
-
Planned and implemented buying strategies for all third-party vendors
-
Created a compelling in-store experience through the implementation of seasonal concepts, visual displays, and strategic product assortments
-
Reported on overall product performance, sales, sell-through, and customer retention
-
Managed backend functionality of Vend and Shopify
-
Identified key influencers/tastemakers
Implemented and executed seasonal product seeding strategy
-
Drove organic traffic to e-commerce by implementing SEO via Pinterest, a platform previously unoccupied by the brand
Experience
Generally allergic to corporate jargon and resume-perfecting. Casual is my jam, collected is my MO.
I’m a loose-fitting pants or dress, sneakers, no bullshit, get things done kind of gal. I honor my time, energy, & wellbeing and seek to pursue projects, opportunities, & collaborations with people who do the same. ッ
Think we’d be a good match? ↙
Freelance
Web Design & Digital Marketing, 2021-current
-
I help people grow value-driven businesses and launch what they love through web design that represents the quality and creativity of the work they do.
Currently offering:
Custom Squarespace Websites
VIP Squarespace Design Days -
I offer the following services in varying capacities:
Overall strategy
Email marketing
Website management
Social media management
Vissla
Media Marketing Manager, 2018-2021
-
Strategized and built seasonal digital marketing plans/content calendars that spanned across web, email, media and social
-
Built all-encompassing content calendars to visually map out seasonal, monthly, and weekly social initiatives
Wrote creative captions that captured the voice and spirit of the brand
Created new and refreshing content that stood out from peers
Determined key brand partnerships for giveaways and collaborations
Measured/reported on the success of campaigns to tailor overall strategy accordingly
-
Managed US email database
Created structure, strategy, and wrote creative copy for weekly newsletters
-
Managed media budget, fostered relationships with key media partners, & built media plans for key marketing stories
-
Managed the upkeep of all website imagery for US & Australia
-
Managed video budget, strategy, production and music licensing
-
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability program
-
Event preparation + digital/media rollout of events & activations
-
Communicated with reps/internationals and managed all image assets/incoming needs for regional and global content
Sisstr
Media Marketing Manager, 2020-2021
-
Developed an all-encompassing digital marketing strategy for brand editorial, web, film, media, email, and social
Strategized and built seasonal marketing calendars that spanned across all of the above channels
-
Nurtured relationships with Sisstr’s team of athletes/ creators
Organized opportunities for the team to gather and connect with one another
-
Strategized overall approach to social: cadence, content, etc.
Built weekly social rolloutWrote creative captions that captured the voice and spirit of the brand
Created new and refreshing content that stood out from peers
Determined key brand partnerships for giveaways and collaborations
Measured/reported on the success of campaigns to better inform overall strategy
-
Managed US email database
Crafted the structure and copy for weekly newsletters
-
Managed all web content for US & Australia
-
Wrote copy for all marketed product collections, weekly newsletters, seasonal stories, and sustainability initiatives
-
Communicated and collaborated with reps/internationals regarding regional & global initiatives
Managed all image assets/incoming needs for regional and global content
Mollusk Surf Shop
Marketing + Operations, 2016-2018
-
Developed and maintained support processes and policies, including, but not limited to: supplies, general operating procedures, POS and technology, training manuals, and reporting
-
Identified new, brand-forward, volume-driving third-party styles to include within the product assortment of all shop locations
-
Planned and implemented buying strategies for all third-party vendors
-
Created a compelling in-store experience through the implementation of seasonal concepts, visual displays, and strategic product assortments
-
Reported on overall product performance, sales, sell-through, and customer retention
-
Managed backend functionality of Vend and Shopify
-
Identified key influencers/tastemakers
Implemented and executed seasonal product seeding strategy
-
Drove organic traffic to e-commerce by implementing SEO via Pinterest, a platform previously unoccupied by the brand