SISSTR
Sisstr is a modern women’s surf brand uniting female creators, adventurers, and swell followers through their mutual admiration of the ocean.
Photos by Ali Huxman & John Hook
EXPERIENCE
2020-2021
I stepped into my role at Sisstr tasked with resetting the brand’s overall organizational [digital] marketing strategy. The intention with Sisstr, from the start, was to develop a modern women’s surf brand akin to Vissla––a brand that not only focused on life in the water, but what creative women in surf do outside of the water as well. They’re shapers, photographers, artists, outdoor enthusiasts… all united by a mutual love for the ocean.
By adopting some of the best practices we’d implemented for Vissla and tweaking them to take on a more feminine approach, I implemented an all-encompassing marketing strategy that set the brands trajectory for creative storytelling and sharing the unique, seemingly intertwined stories of the women and girls who make up Sisstr’s team.
✽ Get the LinkedIn-approved job description here
Eric Mehlberg, Marketing Manager “No task too big, no task too small. Madison uses the same level of passion for all projects presented to her and is exceptional at marrying a brands visual and verbal tones to create an authentic overall experience for consumers.”
Photos by Jeremiah Klein
Photos by Ali Huxman & John Hook
Photos by Ali Huxman & John Hook
EXPERIENCE
2020-2021
I stepped into my role at Sisstr tasked with resetting the brand’s overall organizational [digital] marketing strategy. The intention with Sisstr, from the start, was to develop a modern women’s surf brand akin to Vissla––a brand that not only focused on life in the water, but what creative women in surf do outside of the water as well. They’re shapers, photographers, artists, outdoor enthusiasts… all united by a mutual love for the ocean.
By adopting some of the best practices we’d implemented for Vissla and tweaking them to take on a more feminine approach, I implemented an all-encompassing marketing strategy that set the brands trajectory for creative storytelling and sharing the unique, seemingly intertwined stories of the women and girls who make up Sisstr’s team.
✽ Get the LinkedIn-approved job description here
Eric Mehlberg, Marketing Manager “No task too big, no task too small. Madison uses the same level of passion for all projects presented to her and is exceptional at marrying a brands visual and verbal tones to create an authentic overall experience for consumers.”
Photos by Jeremiah Klein